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Short-term rental consulting

Make Your Short-Term Rental More Profitable — and Easier to Run

Advice from someone who still runs the business. Get practical help with your listing, revenue, guest experience, and day-to-day operations.

Free 15–30 minute consultation. No pressure—just a useful conversation about your STR.

15+ yearsShort-term rental experience
20,000+Reservations served
Operator-ledAdvice grounded in real STR work
Choose your path

Start with the part of the business that needs attention most

Whether one listing needs a sharper strategy or your whole operation needs better systems, we’ll focus on practical changes you can actually use.

Consulting that gets specific

Clear recommendations for the listing and business you actually have

01

STR Performance Audit

A focused review of where your property and operation stand today—and where the strongest opportunities are hiding.

  • Listing and positioning
  • Guest journey and reviews
  • Operational friction
  • Prioritized next steps
02

Listing + Revenue Optimization

Strengthen how your property is presented, priced, and positioned so it competes for the right guests.

  • Listing story and structure
  • Photos and merchandising
  • Pricing approach
  • Conversion opportunities
03

Operations + Systems Buildout

Create an STR that runs with less chaos through practical workflows, standards, and communication systems.

  • Guest communication
  • Turnover and quality control
  • Vendor workflows
  • Owner visibility
A practical process

We turn a long problem list into a manageable plan

Diagnose

Look closely at the listing, numbers, guest experience, and operating realities—not generic best practices.

Prioritize

Separate high-value moves from distractions and put the work in the right order.

Implement

Move from advice to action with clear next steps, practical support, or hands-on project work.

On-Site Intensive

See the property through an operator’s eyes

Some of the biggest opportunities only become obvious in person. Dan works with you at the property to spot friction, strengthen the guest experience, and turn observations into an action plan.

Property-specific operational review
Guest-experience and presentation opportunities
Clear priorities for what to improve next
His willingness to dive into the practical difficulties saved us valuable time and ensured the project stayed on track.

Vinay Venkatesh — Sedona property owner · Read Vinay’s story

Explore the On-Site Intensive
Well-prepared short-term rental interior
Working with Dan changed my life.
Cat Sullivan — client-reported experience
Short-term rental living and meeting area
Select Northern Arizona management

Need more than advice?

The STR Life also manages a limited number of select Northern Arizona properties. Consulting is available more broadly; management is intentionally selective and local.

We’ll start with fit: the property, your goals, and whether our operating approach is the right match.

Learn about management →
Dan Gitomer, owner of The STR Life
Meet Dan Gitomer

Advice from an owner who is still in the arena

Dan brings 15+ years of short-term rental experience and the perspective that comes from serving more than 20,000 reservations.

This is practical consulting: honest feedback, clear priorities, and help shaped by the realities of operating STRs—not theory from the sidelines.

Call Dan directly: 928-600-5781It’s his personal cell. He answers it himself, just as he does for clients.
Common questions

A useful first conversation, without the hard sell

Who is STR consulting for?

Owners and operators who want a clearer strategy, a stronger listing, better systems, or an experienced second set of eyes on the business.

What happens during the free consultation?

We’ll spend 15–30 minutes discussing the property, the challenge you’re trying to solve, and whether Dan’s experience is a useful fit. You’ll leave with a clearer sense of the next step.

Can consulting be done remotely?

Yes. Many listing, revenue, and operational projects can be handled remotely. If the property itself needs a closer look, the On-Site Intensive may be a better fit.

What is the difference between consulting and management?

Consulting helps you improve how you run the property. Management means The STR Life takes on agreed operating responsibilities and is available only for select Northern Arizona properties.

Do you manage properties outside Northern Arizona?

Management is currently limited to select Northern Arizona properties. Consulting can support owners in other markets.

Ready to make your STR more profitable—and easier to run?

Bring the question, the sticking point, or the whole messy operation. We’ll start with a useful conversation.